Interactive Doors ‘Transport’ Pedestrians To Other European Cities

Via DesignTaxi.com

To promote its travel service, railway company SNCF teamed up with ad agency TBWA Paris to create an ad campaign that sends pedestrians to other European cities—simply by opening a door. 

The campaign, called ‘Europe, It’s Just Next Door’, features brightly colored doors with the names of cities plastered on them. These doors were then placed in public areas around Paris. 

When opened, the doors displayed real-time events happening in those cities. For example, pedestrians could watch a mime performance in Milan, have their portraits drawn by a sketch artist in Brussels, or join a hip-hop dance crew in Barcelona. 

“These interactive fun experiences not only created multicultural links among Europeans, but also enabled us all to realize that at the end of the day, Europe it’s just next door,” wrote the ad agency.

 

Equal Pay Day: ATM

Via CreativeCriminals.com

Cool stunt to promote the ‘Equal pay day’. An ATM in Switzerland gave 20% less money to men when getting money. At the end they got a ticket saying, “Women get 20% less wage as men”.

Dead Batteries for Dead Batteries

Via DesignTaxi.com

To promote the “recharging” properties of its drink, Thai soymilk brand Vitamilk—with the help of BBDO Proximity Thailand —built a cellphone charging station that uses ‘dead batteries’ to recharge dead batteries.

For the campaign ‘Dead Batteries For Dead Batteries’, the brand collected discarded batteries and used their residual energy to power smartphones.

According to the brand, it said that most discarded batteries still contained about four hundred milliamps of unused energy.

In total, the brand used 1,500 used batteries to power 140 smartphones—increasing talk time by 830 hours.

Mercedes-Benz: Magic Body Control

Via CreativeCriminals.com

As part of Mercedes-Benz Intelligent Drive, Magic body control ensures optimum driving comfort. And they have found this hilarious way to communicate it in a commercial.

Yahoo!: The World’s First ‘Hands On Search’

Via DigitalBuzzBlog.com

Introducing the world’s first hand on search, allowing visually impaired children in Tokyo to search with their hands. The vending machine-like pod recognises your verbal search, then recreates with a 3D printer. For the first time, visually impaired people will be able to touch what they can’t see, anything from giraffes to skyscrapers… Yahoo! also run ads to get more 3D inventory.

Samsung Galaxy S4: The Smart Phone Line

Via DigitalBuzzBlog.com

You know those stupidly long lines every time a new phone is launched? Well, imagine if you could line up virtually? That’s exactly what Samsung did for the new Galaxy S4 launch in New Zealand….

Just join to the ‘Smart Phone Line’ to take your place and battle to become the very first person to get the new Samsung S4. Once you’re in the line, all you had to do was share the S4 features that were released every day, the more you shared, the further up the line you went… Eventually, finding your final place in the line.

The Co-operative: Ready Meals

Via CreativeCriminals.com

This funny commercial was made to introduce the Co-operative Food’s new and improved fresh ready meals. A woman gets home and starts cooking a fine meal for her husband, or isn’t it all quite like it seems?

Giving – Thai Commercial

Via CreativeCriminals.com

Beautiful Thai commercial from TrueMove H. The story in this short video is about a little boy that was once helped by a man, to get him medicine for his mother. 30 year later, the little boy pays back his debts..
“Giving is the best communication”.

Volvo Trucks: The Hamster Stunt Video

Via DigitalBuzzBlog.com

Volvo Trucks are jumping in on the action with this new stunt to showcase their dynamic steering feature… which is meant to be lite, so lite that a hamster could steer the entire truck up a mountain!

Lexus: Trace Your Road

Via CreativeCriminals.com

To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli.